Social media has revolutionized communication, becoming the primary form of word-of-mouth and surpassing traditional means in speed and influence. Despite its widespread use, many individuals and businesses struggle to leverage social media effectively for their goals. Research shows that about 70% of LinkedIn, Instagram, and Twitter users do not fully utilize the platforms for personal branding, networking, and business growth. To address these challenges, a practical session aims to empower participants with the knowledge and tools to build a strong online presence, create engaging content, and nurture meaningful contacts. Additionally, the session will explore social media as a powerful sales strategy, teaching attendees how to boost sales and grow their businesses. By the end of the session, participants will gain a renewed perspective on social media and a refined strategy to maximize its potential for profile-raising, networking, and sales.